The creators of WatotoWhiz, a subscription box service focusing on education and African-American history for young learners, reached out to my husband and I for character and logo development.
The assignment quickly grew in scope, as I took the lead with project management and design, specifically:
• website concepting and wireframing
• 1st issue poster component design and layout
• packaging concept
• web banners
• 1st issue parent letter and activity workbook components' page-by-page design, image research, prototyping and layout
• I also consulted regularly with the creators, directing them in the areas of age-appropriate and fun design solutions for their content.